You Are What You Eat
Do you really know what goes into your food? In the rush to produce more and more crops to satisfy growing demand producers have had to resort to using a lethal cocktail of pesticides to control disease and insect attack. 
There already exist a large proportion of the inhabitants of the planet that eat organic: all the "underdeveloped" countries that can't afford synthetic fertilizers and pesticides! And we must remember that non-organic farming is not that ancient: it is only a couple of decades old that we had neither synthetic fertilizers nor pesticides.
Dr Rhino selects organic products with two major criteria, organic and a fair trading environment for all farmers.